A CASE FOR WELLNESS
Case Study: Amplifying Sales through Strategic Influencer Partnerships and Paid Media Integration
Objective:
To expand audience reach and drive significant product sales by leveraging influencer content through paid media and micro to mid-tier influencer engagement.
Strategy:
Identified and collaborated with a diverse group of micro and mid-tier influencers whose authentic voices resonated with the target demographic.
Acquired paid media access to amplify high-quality influencer-generated content, ensuring broader visibility across relevant digital platforms.
Integrated influencer content seamlessly within paid campaigns to enhance credibility and consumer trust, maximizing engagement and conversion rates.
Results:
Over 1,000 units sold, surpassing sales targets within the campaign period.
Achieved a Return on Ad Spend (ROAS) of 5:1, demonstrating efficient budget utilization and strong campaign performance.
Expanded audience reach significantly by tapping into influencers’ engaged follower bases, fostering genuine consumer connections.
Key Takeaways:
This campaign demonstrates the powerful synergy between paid media access and influencer marketing, particularly with micro and mid-tier creators. By prioritizing authentic influencer content within paid channels, brands can not only drive substantial sales but also cultivate meaningful relationships with consumers. This approach underscores the critical role of authenticity in contemporary advertising and its impact on measurable business outcomes.
A CASE FOR PERSONAL CARE
The campaign generated an Earned Media Value (EMV) of $1.2 million across all platforms during the first quarter. Instagram Stories achieved:
25% engagement rate
an average reach of 1.8 million viewers per week
TikTok videos accumulated over 4 million views
driving a 40% increase in brand mentions and hashtag usage
YouTube reviews resulted in a 15% growth in subscriber base for the brand’s channel
with an average watch time increase of 30%
Conversion tracking reported a 50% uplift in sales directly attributed to influencer discount codes
with a total of 8,500 redeemed code uses over the campaign period
Overall, the campaign secured a 6:1 ROI
Demonstrating effective allocation of marketing spend toward authentic, creator driven engagements that resonated well with the target audience.
A CASE FOR HEALTH
In a competitive diagnostic sector, we led an influencer campaign for a top healthcare company specializing in predictive risk testing to boost brand presence and sales. We partnered with influencers experienced in diagnostic risk to highlight the brand’s innovative benefits safely and compliantly.
Strategy:
We targeted large private organic audiences and leveraged influencers’ credibility to create authentic, educational content around predictive risk testing.
Key Metrics and Results:
Customer Acquisition Cost (CAC): Reduced by 35% compared to previous digital campaigns, achieving a CAC of $45 per customer.
Earned Media Value (EMV): Generated $1.2 million in EMV, a 4x return on influencer marketing investment.
Engagement Rate: Averaged 7.5% across influencer posts, significantly above the healthcare sector benchmark of 3.2%.
Conversion Rate: 8.3% of engaged users proceeded to book diagnostic tests, exceeding the industry average of 5%.
Impressions: Over 18 million impressions were delivered through combined influencer content and paid amplification.
Brand Sentiment: Positive sentiment increased by 28%, monitored through social listening tools post-campaign.
Compliance: Achieved 100% adherence to healthcare advertising regulations ensuring trust and credibility.
These performance indicators underscore the campaign’s success in enhancing brand visibility, educating target audiences, and driving measurable sales growth within the tightly regulated healthcare landscape.
A CASE FOR NUTRITION
Industry: Nutritional Supplements
Campaign Objective:
Drive direct-to-consumer (DTC) sales by converting engaged audiences into paying customers through authentic, high impact influencer partnerships.
Campaign Strategy:
Leverage creator authenticity to highlight product benefits in relatable, everyday scenarios.
Use short-form video content to drive sales
Employ time sensitive promotions and exclusive offers with influencer discount codes.
Key Performance Indicators (KPIs):
Conversion Rate: Track percentage of influencer-driven traffic converting into purchases (target: 5%).
Cost Per Acquisition (CPA): Maintain CPA below $80.
Average Order Value (AOV): Increase AOV by 10% through bundled offers and upsells.
Return on Ad Spend (ROAS): Achieve minimum 4x ROAS on creator-promoted posts.
Engagement Rate: Ensure content achieves at least 7% engagement (likes, comments, shares) to maximize organic reach.
Traffic Volume: Generated a 40% increase in DTC website traffic from influencer referral links.
Measurement Tools:
UTM tracking and affiliate link monitoring.
CRM and ecommerce platform analytics.
Social listening and engagement metrics dashboards.
Collaborating with creators to co-develop content highlighting their real-life experiences with HealthPlus products.
Emphasizing educational content about ingredient benefits, sourcing, and ethical manufacturing practices.
Encouraging creators to share authentic, unscripted narratives rather than scripted endorsements.
Using performance data to refine partnerships and identify high-impact influencers for extended campaigns.
Using long term paid partnerships alongside paid media access, combined with organic deliverables that consistently drive results. This approach drove sustained impact and authentic engagement and cross channels media advertising.
